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Zeta Research S.r.l.
P.I. 01028800322
N° REA TS - 118955

+39 040 358980

info@zetaresearch.com

Via A. Caccia, 8

Trieste

34129

Italia

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MARKET RESEARCH

Zeta Research has evolved during the last years, merging strong evidence-based roots with the most advanced market research techniques, in order to provide our clients with the best possible knowledge.


Surveys
- CATI (Computer Assisted Telephone Interview);

- CAWI (Computer Assisted Web Interviewing);
- Postal or face-to-face interviews;
- SMS system;
- Web solutions;
- Touch System and scale-up;
- Wider services, including focus group and preparatory researches.

H4W (How - Who? What? When? Why?) and Z-intercept

H4W and Z-Intercept are integrated techiniques, developed by Zeta Research to better understand consumers and their thoughts.
H4W allows you to follow the consumer in his daily consumption habits/usage of a product, therefore helping you to understand the role of a product in everydaylife and the possibilities for purchasing a product in the future.
Z-intercept is a method of data collection using the most powerful technique of research: in-person interviews with visitors or customers regarding their experience with a product or service.

Sensory evaluation
Sensory evaluation is a cutting-edge statistical analysis, using statistics for sensory evaluation and Bayesian networks, and will give the deepest insights for figuring out remote connections and product features that are not otherwise easily recognizable.

PsychoBioLab Methods
PsychoBioLab is equipped by four high-resolution video-cameras synchronized for a 360° shot in an environment of unidirectional mirrors, which allow a complete separation of the subject being studied from an operator. The valued subject is normally exposed to a series of stimuli that depends on the needs of the consigner and is monitored by a series of physiological-psychological and behavioral parameters, including the subject emotional asset.

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ABOUT US

PHONE AND FAX

CONTACTS
ADDRESS

Zeta Research S.r.l.

 

P.I. 01028800322

 

N°REA TS - 118955

info@zetaresearch.it

Via A. Caccia, 8

Trieste

34129

Italia

+39 040 358980

Zeta Research Srl has been found to comply with the requirements of UNI EN ISO 9001:2015Certification No: 50 100 10601 - Rev. 007 .
Click here to view the certificate

Click here to view the Privacy Information

Zeta Research Srl © 2024

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